The Samford University Center for Sports Analytics promotes the ethically-centered, rational inquiry into issues at the burgeoning intersection of big data, analytics, and sports. The center seeks to be an international thought leader in the emerging field of sports analytics by providing a forum for industry professionals and students to learn about the increasing role of analytics in the global sports industry. The center is dedicated to fostering growth and innovation in this arena, and the center seeks to enrich opportunities for learning about the sports industry. The center's mission encompasses all areas where analytics impacts sports including fan engagement, sponsorship, player tracking, sports medicine, sports media and operations.