Our mission here at Scrunch It is self empowerment. We want all women to feel comfortable and love their body. No matter what shape, size or color you are, you are beautiful. Many women and men have struggled with curly hair. We want you to embrace it! The key to beautiful curly hair is keeping it healthy. We encourage you not to use damaging products or heat on your hair. We not only believe in our products at Scrunch It we also use them too! If a product is not good enough for us it is not good enough for our customers. At Scrunch It we strive for perfection.