At Novo Education, our mission is to promote New Zealand education – and your institution – through excellent management and effective marketing. International education has become a competitive field, with intense competition for students and aggressive marketing. We want to champion New Zealand and help our institutions appeal to students from around the world. We need to change the current situation, where institutions market individually and competitively, to one where collaboration between institutions is encouraged. Because Novo Education helps many New Zealand institutions reach international students, we can help give New Zealand education a wide-ranging and effective presence internationally.