Smarty Software is a SaaS company based in the City of London, which mainly provides cloud accounting and cloud CRM solution services. It was founded in 2013, then officially launched in 2016 and now a leading small business software provider featuring brands such as Smarty Accounting, Smarty CRM, Smarty Company Check and Smarty Studio. Smarty formed with entrepreneurs in mind and it aims to provide business management solutions to small businesses and startups by maximising business performance and minimising time-waste. Although Smarty is young, it is a multiple award-winning start-ups helping hundreds of users with accounting and business management.