Pure Mitti is a movement for sustainable living as much as it is a social initiative for the upliftment of artistically inclined, underserved individuals and communities around the world. We strive to nurture the artistic talent of these disadvantaged communities by providing a platform and enabling their financially independence. In doing so, we help revive and support ancient traditions and culture, while creating a social impact by contributing to the empowerment of women and rural upliftment. Because every product has its own life its own breath and its own story behind its origin and the way it came to existence, PureMitti is more than just a store. We consciously creative ethical ways of living styles and alternatives that are bound to last and make this planet last. Every product generates income and uplifts the living conditions of someone undeserving on this planet. Pure Mitti is a 100 % natural, organic, toxin and plastic-packaging free, zero-waste beauty & lifestyle brand. Treat yourself to our eco-friendly, artisan crafted products. Your skin, conscience and Mama Earth will delight in them. Would you also like to be a part of this movement?