Florae Beauty is a tech-driven, personalized hair wellness brand for women with textured hair. Launching in September 2022! Our story starts with my own hair wellness journey. Learning to understand it’s unique needs and seeking expert opinion allowed my confidence to grow over time. Hair seems trivial, but as a Neuroscientist (PhD), I know its health is deeply linked to how confident a woman shows up in the world. Now I want to share my learnings and help bring great products & access to others. –Dr. King