MAC started in Fall 2017 by Jatin Garg under the supervision of our beloved Kashif Saeed. At MAC, we are dedicated to providing a bridging platform between industry and academia to students interested in marketing analytics. Our aim is to help students get a first-hand opportunity to network with industry experts on the latest technologies and best practices in the field of marketing research, customer insights, social media marketing insights, customer relationship management and web analytics. We intend to bring together esteemed faculty, industry experts and students interested in marketing analytics for subject related talks, seminars and competitions and organize discussion forums to provide an enriching experience for future job seekers. If you want to be a part of an exciting club and network with your peers as well as industry connoisseurs, Marketing Analytics is the club for you! Come Join us,Let’s build a future together.