Pharma marketing is a specific kind of marketing within which pharmaceutical companies operate not only in Poland, but also in all the countries where market functioning principles are similar and where strict rules concerning these principles are established (e.g. Pharmaceutical Law). Academy of Pharmaceutical Marketing conducts trainings in the field of pharma marketing for novice, intermediate and experienced Brand Managers, whose common objective is development of pharmaceutical marketing competences. The Marketing Academy is run in a form of interactive workshops. The concepts presented by Academy is the basis of experience exchange and creating market benchmarks.