The current marketing model is not fit for companies looking to or are already on the path to transition to a more sustainable business model. And we are not the only ones that think that. In a recent survey by WFA 73% of marketers felt that marketing wasn’t fit for purpose in today’s world. Paul Randle and Alexis Eyre both seasoned marketers with over half a century of experience and expertise between them and some of the very few marketers out there that actually have good knowledge in both sustainability and marketing and an understanding of how the two intersect. They created the Sustainable Marketing Compass, a new marketing planning model that embeds sustainability at the core. It allows marketers to become a force for good and help actively contribute towards their company's wider sustainability objectives.