Bella Pear, through its brand BePear, is passionate about serving the fashion and apparel needs of a segment of women that has for too long gone un-served: The Pear Shaped Woman. The company is focused on solving a clear pain point faced by its target consumers today by developing and delivering a variety of high quality styles made to comfortably fit curvy ladies while also providing mix and match flexibility with its garments. Bella Pear is also working to develop a new size chart appropriate for its target audience. The company founders are new to the garment and fashion industry, but they have extensive experience in the start-up world as key executives in companies that have gone public and in international expansion. Coming to the apparel industry with a fresh pair of eyes is an advantage for a company keen on disrupting an industry that is failing to serve a majority of women's fashion needs today.