National Gallery Global Limited is the commercial arm of the National Gallery, London. It's primary purpose is to generate income for the National Gallery, through a number of commercial operations. The main business is to run the Gallery’s cafés, restaurant and shops, in Trafalgar Square and online, and to publish books, license images worldwide and hire spaces for entertaining. The Company acts as the Gallery’s agent for ticketed exhibitions and events and runs the National Gallery Membership Scheme. All to enhance the visitor experience in the Gallery and effectively reach national and global markets beyond the Gallery.