CONSUMER CRUX was formed with the purpose of sales, marketing and distribution of shaving blades & razors for men & women across the African region. It is the sole and exclusive authorized partner of Treet Corporation Limited, a 50-year-old manufacturer of razor blades in Pakistan and one of the few blade manufacturers in the world. Treet has its proprietary grinding and edging technology allowing it to be considered a gold standard of quality in mid to entry level shaving blades. It offers a wide range of Shaving Blades, Systems and disposable shaving razors. The corporate office is in Dubai, UAE which is a gateway to the continent and has bee a hub for a large part of Africa for a long time. It also provides world class facilities with respect to logistics, banking & finance and manpower. We work through a network of large import and distribution houses who act as our local distribution partners while we provide support on sales, product support and marketing and manpower for larger markets.