Bixy is a marketplace where brands pay consumers for their data. This opt-in data can be used to personalize eCommerce, all advertising / marketing channels, IoT, digital media and other consumer services. This concept, called "meCommerce," gives consumers control over their data through an intuitive, rewarding process and quickly measures ROI marketers in near real-time (i.e. easily attributable to revenue and other performance metrics). meCommerce solves major challenges with consumer privacy while allowing brands and consumers to connect more directly. Consumers get points, personalized offers and product recommendations. Marketers get better, legislation compliant data and the ability to find the right customers faster.