Black and Berry was created with the goal of attaining a more natural way of being. It sounds a little silly and over the top even to us, but it is very true. We are two sisters on two very different paths in the business world who came together on an idea for a sound product that we felt could better people’s lives. What could be better than being part of this growing movement and dialogue for returning to nature? When Cindee was just five years old, she was diagnosed with an autoimmune disease. She learned the acute importance of everything she was putting into her body and even what was in her surrounding environment. In an effort to solve this problem, she visited numerous homeopaths to learn more about unorthodox methods of treating herself, and then proceeded to develop her own homemade remedies to ease the symptoms of her disorder. After having two amazing daughters fully loaded with her genetics, predisposing them to the similar health issues, she got even more scientific. She read everything from scientific studies to blogs, and learned by limiting her exposure to toxins in every way, she could live wholly without medicines and hopefully prevent her sweet girls from facing similar health problems. The catalyst of Black and Berry happened with a small moment. Cindee’s daughter Violet was visiting her Aunt Jordan for a weekend. Jordan was cleaning up after a pancake breakfast with a common household spray and Violet stunned said, “You are killing us!” She initially shrugged it off as Cindee’s hippy child… but the comment still got her to thinking. She knew that if she had a better alternative available, she would use it. Jordan noodled on potential solutions. She was very familiar with Cindee’s cleaning practices and the constant cauldron of potions for everything: pest control, surface cleaning, and many more. Jordan knew there are a lot of people that would use these products. Jordan and Cindee worked together to tweak the formulas and came together on some