Since the company's inception over 25 years ago, Sequoia Productions has marched to the beat of its own creative drum and ultimately established itself as a major force in the event production industry. Sequoia Productions continues to set the standard for creative innovation and longstanding quality with an impressive list of premier events to its credit. The company has produced the famed Academy Awards® Governors Ball for the past 26 years and the Primetime Emmy® Awards Creative Arts & Governors Ball for the past 18 years. Sequoia's magnificent productions have been featured and written about in InStyle Magazine, Los Angeles Times, Hollywood Reporter and many other national publications. Sequoia's President and Founder Cheryl Cecchetto, who was recently interviewed by Access Hollywood, CNN, E! Entertainment, Entertainment Weekly and Newsweek, claims the company's rise to premier status has been largely through word of mouth, not advertising. "It's like the Sequoia tree; we grow slow and steady and eventually people notice," states Cecchetto.