Iris is a womenswear boutique with four stores in London village destinations and a thriving online business. Iris offers the latest in contemporary womenswear brands from both established and up and coming designers selling brands such as Isabel Marant Etoile, Masscob, Jerome Dreyfuss, M.I.H Jeans and Frame Denim. They also have a Little Iris section with adorable kidswear brands such as Bob & Blossom, Louise Misha and Wild & Gorgeous alongside a gorgeous offering of beauty and gift items. Two years ago Iris launched it’s own fashion line “by Iris” which provides simple Tees, beautiful cashmere and a contemporary fashion collection all designed with the Iris customer firmly in mind with knowledge that the Iris founders have built from the 12 years of running their business. With their business plan firmly built on opening stores in “village destinations” offering their customers brilliant fashion without the need to trek into the centre of town Iris prides itself on being your “local” fashion destination.