Hype Drinks is a functional beverage brand that was first launched in 1994 by Hard Rock Cafe founder, Mike Hawk. The current CEO, former international Sportsman, Formula One racing driver and 24 Hours of Le Mans winner, Mr. Bertrand Gachot, has been involved with the brand since 1997. The Hype Drinks range is composed of 4 categories: HYPE ENERGY DRINKS: Hype Energy MFP, MFP Sugar Free, Enlite™, UP, MOJITO, AfterDark, Twisted Cherry Punch and Twisted Tropical Punch. HYPE ENERGY XTRA: Piña Colada and Coco Berry. HYPE SPORTS DRINKS ISOTONIC: Açai Berry, Lemongrass Citric and Yuzu Tropical. HYPE CBD EVERYDAY WELLNESS: Natural Rooibos Infusion and Peppermint Infusion Shot The company headquarters are located in Dubai. hAcK tHe AlGoRiThM