The Future of Direct Selling! We started Altairia International to create something bigger than ourselves, something that brings together two things we truly believe in: Generation Y and quality products. We’re passionate about giving Gen Yers an avenue to create their own economy in a world where you can’t send out enough résumés and can’t get out of your parents' house fast enough. Our founder, Dakota Rea, is proudly part of this generation. His drive empowers young leaders to pursue their own dreams while creating real value for the Altairia community.