Sharaf Electronics LLC is a limited liability company operational in UAE and other GCC countries and is one of the leading distribution house in the region. Sharaf DG, the electronics retail arm of Sharaf Group Retail Division is the leading Electronics retailer in the region. Sharaf Electronics has consolidated its position as a strong player in Telecom business in the region as one of the Key Strategic Partner for Etisalat handling the operator's sales & marketing initiatives through a set of experienced telecom professionals on board. SE handles the distribution and branded retail operations for Etisalat in addition to distributing other brands like Acer, Lava, Tamaron, Iriver, Pure, Withings and Cresyn among several others.