VEENA- The widely popular music establishment from the land of superlatives, Rajasthan, is committed to develop. preserve and promote the rich tradition of Rajastnani Folk- Music. The music created by "Veena:" is devoid of the commercial string attached to the so called popular music of today and presented in its pure traditional form preserving its rich heritage. Rajasthani SingerThe endeavor at "Veena" is to appraise music loving public at large about Rajasthani Culture and its common rituals, fairs and festivals. "Veena" is proclaimed to be created with ever increasing popularity of Rajasthani Folk Music. In the last 4 years the company has released about 50 popular albums, out of 4 part of 'Ghoomar' has created a milestone in India as well as abroad. The ever increasing demand for "Veena" creation has prompted the company to start making CD of each cassette and around 40 audio Cds have so far been introduced. The growing popularity of electronic media specially Doordarshan has resulted in increasing demand for VCDs. "Veena" has initiated shooting films on a very large scale on a vast canvas with the sole objective of promoting Rajasthan's rich traditional and cultural facets. In a very short span of only 1 year "Veena" has launched 10 VCDs and plan to launched another 5-6 VCDs by the end of third quarter of the year 2004 are on anvil. The mission is to introduce more and more people to the rich architectural and culture heritage of Rajasthan. The source of entertainment would also simultaneously bridge in information gap about incredible Rajasthan. Another first to company's credit was the successful running of a teleserial "Baton Baton Mein" in fact the only production in Rajasthani language on Metro Channel of Doordarshan. 'Gorband' being aired on Jaipur Doordarshan has already completed 91 episodes and has set new records of popularity and viewer ship.