Taste of Playa is an annual culinary event in Playa del Carmen that celebrates the creativity and cultural influences of chefs throughout the Riviera Maya. The event promotes the unique culinary perspectives of local chefs, highlights new event venues that attract a variety of participants and coordinates the efforts of local businesses and municipal governments. Taste of Playa has captured the attention of international media by showing the spirit of multi-cultural cooperation that defines the modern Riviera Maya. Playa del Carmen is renowned for its diversity, its international influences, its culinary expertise and its Caribbean lifestyle. The restaurants and food industry have played a major part in the development and definition of the Riviera Maya. This event provides local businesses with an opportunity to showcase the expertise of their talented chefs. Government and media support will promote this festival to local residents and tourists alike, inviting everyone to sample creations that normally they may not have the means or opportunity to enjoy. In the spirit of community, a portion of the event proceeds will be used to assist a not-for-profit food or clean water program in the area. The goal of the committee is to help develop and sustain community based initiatives that have a positive effect on the residents of Playa del Carmen and the Riviera Maya.