Clean Energy Development Company began by prioritizing the following objectives: Supporting the reforms and compilation of current laws as the first retail company in Iran; Reducing costs of providing distribution services, and as a result, reducing the price of electricity delivered to the end consumer; Developing the privatization of power industry and creating a healthy competition in the public and private sectors and economizing the price of electricity sales; Promoting the innovation level in power industry in the distribution sector; Developing the use of clean and renewable energies; Long-term growth through the quantitative and qualitative increase in services and creating competitive opportunities in line with the mission of the company and reliable power distribution proportional to national and international standards; Innovations in providing services to electricity consumers by providing the necessary infrastructures and using the experiences of other countries in this regard; Promoting a competition by establishing and implementing a fair competition framework for all power sellers and monitoring the compliance with laws and legal protection against unfair, unsafe, and anti-competitive tools; Energy management as a strategy for energy saving and support of sustainable development; Promoting infrastructure for investment through proper monitoring policies and structures.