Fashion is not just about clothes. We make it all about the people. Ethical work is our top priority. We owe it to the next generation. WHEN DO WE START? Theorical foundation. Everything is built from the scratch, ideas coming from our head, heart, spirit. We have to start somewhere and somehow a WHITEPAGE is the best somewhere to start with. Raw ideas becoming concrete. 5min. Only 5min. Then everything can happen. Time is priceless and time well spent can change the path of a lifetime. WHITEPAGE is the alteration of your daily routine – No more running, stop. 5 min. Stop. And write. Create. Process. Design. Then run again. Repeat the procedure every time you feel the need to produce something. HOW DO WE START? Architectural foundation. Inspiration. We need clothes as much as we need buildings to live in. We'll always need something to put on and something to live in. That's a fact and this is how we process when we design clothes - We think about a building and try to see how it could affect our way to design clothes. What do I like about a building? What do I like about a clothes? How I want myself to look like when I put something on and this is also what an architect would think when he builds something - How I want this street to look like when the building takes place in this space. Everything has a purpose - We don't design clothes only because we like clothes. There is time and study behing every product. EVERY STORY IS BASED ON FACTS, STUDIES, REFLEXIONS, EXPERIENCES - PAST, PRESENT, FUTURE.