Five Ways Social | Marketing the Right Way for the Construction Industry. When Ronnie first started his first online business he consulted a business coach to help him scale his new business fast. A basic concept was tabled for how to increase profits and to this day has played a part in his focus in business. It was called the five ways. Which is explained below. Lead Generation x Conversion Rate = Average Number of Customers Number of Customers x Average Dollar Sale x Average Number of Transactions = Revenues Revenues x Profit Margins = $ Profits With the power of Facebook companies can greatly manipulate Lead Generation & Conversion rates to gain massive profits. Naturally, after spending millions of dollars on ads Ronnie has turned his attentions to using his teams skill sets to help local, national & global businesses realise the potential that lies within Facebooks platform.