Smart Choice Life Inc. is a Canadian Owned Company based in Fredericton, NB, Canada. Smart Choice was initiated to serve the ever growing number of people who use the internet as a convenient and less intrusive way to shop for financial security. Gordon, the founder, is an independent, licensed, life insurance broker. He receives no salary, no commissions, no bonuses. All income goes directly to Smart Choice Life Inc. Youth Advantage Project (for culture) inc. owns 50% of Smart Choice Life Inc. so 1/2 of all profits goes to help financially challenged youth to enrol in art, music, dance or acting classes. Gordon still owns 16% of Smart Choice Life and may benefit from that portion of the profits