Elika Gibbs is the founder and director of fashion and organisation service Practical Princess. Alongside her team, she quietly-yet-confidently redefines the rules of wardrobe and home organisation, offering bespoke services that are uniquely tailored to each individual client. Whether it’s organising wardrobes across the globe, personal shopping for events and new season buys, or assisting on turn-key house moves, Practical Princess promise all the luxuries of complete organisation with none of the stress. Elika’s long standing involvement in the fashion industry is reflected in the unfussy, professional nature of Practical Princess. From modelling since the age of 16, to opening Bodie and Gibbs, styling and organisation seemed like a natural progression for Elika and with over 35 years’ experience in many avenues of fashion, she is more than well-equipped. Elika works closely with the Practical Princess team, all who have invaluable experience in the fashion industry also. Today, Elika and the Practical Princess team have learnt to recognise the needs of their clients, often at first glance, and can tell the ins-and-outs of a job instantly from a quick consultation. It is the personal and unique service of Practical Princess that continues to make it stand out today, and many clients have gone on to become more like friends. As the success of Practical Princess has blossomed along the years, the team have listened to changing landscape of the industry and altered accordingly. What originally began as a wardrobe detoxing and revamping service over fifteen years ago, has now evolved into something much, much more. Recent additional services include jewellery and clothes cataloguing, home and office organisation and even assistance packing and unpacking, be it for lengthy trips abroad, moving house or just a weekend away.