Graduating with a BA (Hons) in Graphic Design, I now have over 15 years creative industry experience in 360 digital & print campaign work comprising of graphic design, art direction, art-working, social content, web design, branding, strategy and consultancy. In 2015 I co-founded the lifestyle brand ‘OIBOY Ltd.’ using the knowledge gained from all genres of the creative industries. Building the brand involved everything from photography to retouching to illustration, networking, enthusiasm, determination, organisation, time management, hard work and a bit of self made luck along the way. Within 3 years, we have taken OIBOY from an idea in a pub, to London Fashion Week and into retail establishments up and down the UK, now stocked in such places as Selfridges, The Idle Man, Stuart’s of London… even being added to Urban Dictionary. I have been profiled / featured in such digital & print publications as: British GQ, British GQ Style, Complex, Disorder, Drapers, Evening Standard, Fader, Forbes, The Guardian Fashion, GQ Strike! Podcast, HungerTV, i-D, Lürzer’s Archive International, MWB, Observer Fashion, PAUSE, Schon!, ShortList, Topman style blog, Vogue Hommes…