Two Hype® was founded upon the principle and values of individuality, respect and pride. The by-product was the birth of the brand of choice for socially conscious consumers, affording them a means of expression through history and style. But like rap music/hip hop culture, Two Hype Action ware attracted mainstream consumers as well, while retaining its cultural integrity. Those core principles were important in educating and encouraging the brand’s core consumers to become involved with social issues through various marketing platforms. Two Hype Action Ware® was truly one of a kind and the First 2 Ever, as a minority firm have it’s apparel licensed by professional sports leagues. That was the ’90’s. Today Two Hype® is back!