HDi is an independent data insight business providing unique insights for the UK hospitality sector since 2017. HDI specialise in providing unparalleled tracking of markets, individual operators, individual sites, customer behaviour and product price and performance. They’ve delivered over 500 projects to marketing, strategy, operations and property teams in over 60 hospitality, food and drink companies. At HDI we provide peerless data insight to a wide range of partners across the UK hospitality sector and the at-home food and drink sector. • HDI track customer behaviour and local markets on a vast scale. • Bigger and better data creates better insight which delivers better results. • We provide expert support to the UK hospitality sector and the UK at-home food and drink sector. Our insight includes market measurement, customer tracking, price and promotions evaluation, product category, retailer account data and bespoke insight solutions and business tools