Competitive Advantage Consultancy specialises in helping building product manufacturers to be more effective at getting their products specified. Offering more than construction market research, we can work with you to inform and develop your strategy, with a range of sales and marketing tools all designed to help you effectively influence specification. Our skill in researching construction markets, via bespoke client projects or through our range of published reports, means we are uniquely placed to help you develop targeted communications and engagement strategies. We can also share our expertise with you in developing your construction CPD material, technical literature and the creation of standard specification documents. Our knowledge and understanding of the construction industry allow us to understand your needs, providing you with tailored support for your specification strategy. Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means that not only are we marketing experts, we are also familiar with the construction sector and the challenges you face. Sharing our construction specification knowledge to make you more effective is what we do. Experienced at evaluating construction decision makers, we can inform your sales, marketing and product development. Working with you to develop a fact driven strategy, which we can also support the implementation of. Our aim is to help you develop and implement effective specification strategies, so you deliver on your sales and marketing goals and maximise business growth.