Mäd is a human-centric design consultancy with seasoned UX/UI and web design experience, that aims to help businesses embrace digital transformation through better design and strategy. We help clients make impactful, meaningful, and permanent improvements in their business performance — and conquer the market with products that stand out. We clarify and align stakeholders to key ideas, linking their long-term roadmap to short-term tactical initiatives that make our clients 1% better every day. Guided by user-focused principles at the heart of our approach, we design and build products and services while looking beyond design to the technology, people, and processes that companies need to succeed. This means starting with the needs of the people who use the product and then crafting delightful user interfaces backed by thoughtful user experiences. Mäd ships real products: from customer-facing web, tablet, and mobile applications, to enterprise platforms for corporate use — all with tight integrations to major ERPs and CRMs.