Jhelum, is a multi-designer store which has garnered a legacy in housing the industry's best and specially curated collections including works from Anamika Khanna, JJ Valaya, Rohit Bal, Varun Bahl, Rina Dhaka, Suneet Varma and Manav Gangwani.The store started as a store in store concept destination for leading brands from Indias most premium fashion week, FDCI's India Couture Week. Jhelum, has over the years stood the test of time and grown into an entire fashion house and presented to our repeat and loyal audiences the best of luxury fashion wear that a brand can offer. Jhelum went ahead and started its second store in Pune in the following year in 2017. Thereafter took the bold step of starting its third outlet in 2019, in the most coveted and expensive area of Pedder Road in Mumbai which is diagonally opposite Antilia, the Ambanis residence. Jhelum's signature stores are unique and designed with meticulous detailing so that our customers are not only impressed with our collections but also elated with a shopping experience unlike anything they have experienced before. About the Curators/ Directors : Jhelum Dalvi is a post Graduate from the Indian Law Society, Born and Brought up and Residing in Mumbai, is the Curator/ Director of Brand Jhelum. She was offered a Pre Placement offer from AZB & Partners post her Education which she took up and continued to work on Real Estate and Private Equity projects Before she took to Pursuing her Passion. Aarti Rele, Mother of Jhelum and the Co Promoter, Born and Brought up in Mumbai now Residing in Pune has Studied Fashion designing from Sophia. The Brand Jhelum Was Established in October 2015 and saw one of the Biggest Lanunches in the ever so Glamourous City of Mumbai in the Santacruz West Area which is Now the oldest and Flagship Store of the Brand. The launch saw more than 500 guests including designers like JJ Valaya, Varun Bahl, Rina Dhaka, Suneet Varma, Manav Gangwani, Press, Industrialists and Politicians.