LaSource is a B2B agency based in Paris, focused on sport, digital and technology. Since 2019, we have been helping hand picked and high potential startups in the sport industry to expand their business and premium technology across the European Market. Sports organisations are going through a digital transformation, enhanced by the current pandemic. We have created a model that gives them access to new innovative and digital solutions to meet their strategic objectives. La Source has an extensive and practice-market oriented approach with high profile experience from its founding members and portfolio of clients. We have a unique understanding of the market, with a strong set of partners and experienced team with a successful track record. Our value lies in our capacity to crack the innovation code and understand where the value lies within the sport innovation ecosystem. We bring our partners with only trusted, professional and highly promising strategic collaborations we believe in ourselves! LaSource provides high-potential startups with a new Game Plan for a new era. By bringing together leading sports organisations with the sports innovation ecosystem, LaSource allows them to put together the pieces of a shifting industry.