The Idaho Beef Council (IBC) is a state agency which operates to provide information and education regarding delicious, nutritious beef to consumers, retailers, food service operators and others throughout the community. Created in 1967 by the Idaho legislature as a marketing organization to support Idaho’s $1.4 billion beef industry, IBC is funded by the beef checkoff program - a $1.50 per head assessment on the sale of cattle in Idaho. The funds generated from this are used to increase consumer beef demand through programs of promotion, research and education. An eight-member board of directors guides the Idaho Beef Council. The Board is comprised of representatives from each of the state's industry sectors: Cow/Calf Producers, Dairy Farmers, Cattle Feeders, and Livestock Markets. IBC board members are nominated by their respective organizations and appointed by the Governor for a three year term.