Ratio is a digital agency who helps clients deliver amazing digital experiences by aligning digital strategy with marketing technology. Ratio was born out of a challenge faced by many marketers and organisations. The challenge being the vision of marketing technology to radically transform the way organisations engage with their audiences. From talking to hundreds of marketers over the years we discovered that the reality was very different. One where marketers invested time, budget and resources into technology without leveraging the potential to its fullest. Hence Ratio was established, to align marketing vision to reality and map strategy to marketing technology so marketers can concentrate on what matters. Delivering the best experience possible for their customers.