DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Our goal is to prepare the next generation to be academically prepared, community-driven, and professionally experienced in order to lead the world well. DECA is a powerful partnership between students, teachers, parents, and business leaders. This partnership combines educational purpose with real-world business practice and then amplifies it with student passion for a positive and profitable future. By giving students hands-on experience in the fields of marketing, business, and entrepreneurship, New York DECA teaches leadership characteristics that mold high school students into character-driven leaders who will enrich our corporations and communities.