About Micrometrics Founded in 1980, Micrometrics is a marketing and sales advisory services firm specializing in the consumer electronics and technology industries. We understand the situations our clients face every day because we have been in those positions, and made those difficult calls. The Micrometrics principals collectively enjoy over 70 years of related business experience across all critical business functions. Our team is comprised of former senior management executives with leading technology companies including Logitech, Belkin, Fujitsu, Western Digital, Fairchild, Silicon Systems and Motorola. What We Do We are about results. Plain and simple. Micrometrics provides a suite of decision support advisory services unique to the industry and are tailored to assist companies in developing a higher level of market performance ranging from market share growth, accelerated revenue generation and margin enhancement. Marketing and Sales Advisory Services Lead with the desired end result in mind and work backwards. Our unique approach leverages “ends” analysis as a forward-looking strategy for our clients. Micrometrics specializes in integrating strategic marketing, tactical marketing and sales into a performance engine designed for efficiency, effectiveness and scalability. Profitability Planning / Enhancement Forecasting profits. Allocating resources. Measuring management performance. Appraising new business opportunities. At Micrometrics our goal is to provide executive management, divisional management, marketing executives, and corporate planners with actionable insights and information on building sustainable profit performance. Product Development Strategies / Lifecycle Management 30,000 new consumer products are launched annually, 95% of them fail. At Micrometrics we are skilled at all phases of lifecycle management from concept and market sizing and definition to phase out, end of life and profit recovery through remarketing