"The definition of insanity is repeating the same behaviors and expecting a different outcome." Einstein Chasing efficiency has run its course. Organizations are realizing that they can't save their way to growth. It's time to focus on effectiveness. Effectiveness is hard because it is out of our control. We can cut expenses, lay people off, do another round of restructuring, but how do we grow the top line or deliver more for the same or less. Signalroad can unlock the potential of your organization by analyzing your product positioning, market competitive strategy, go to market routes, customer services and organizational structure.