The Social Media Lab is an internationally engaged interdisciplinary research laboratory at the Ted Rogers School of Management in Toronto, Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business and form communities online, and how these changes impact society. The aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption. The Social Media Lab was established in 2010 and is the first of its kind in North America. The lab attracts a diverse range of outstanding multidisciplinary scholars from around the world each year. It is a leader in social media studies and is the convener of the International Conference on Social Media and Society (#SMSociety). It is led by co-directors, Anatoliy Gruzd (PhD) – Dir. of Research and Philip Mai (JD) – Director of Business and Communications.