ZUILEE is an Indian fashion label founded by designer Juilee Bendkhale. The label was launched at the prestigious Gen-Next platform of Lakme Fashion Week 2010 and soon became a favourite amongst discerning women across the world. The label collaborates with artisans to revitalise traditional crafts through a contemporary narrative; an exploration of India's rich heritage of handspun and handwoven textiles. ZUILEE garments are acclaimed for their tactile surfaces handcrafted using traditional yet innovative means. ZUILEE finds inspiration in the movements of a dancer in motion to create fluid and sculptural silhouettes. The brand retails though their studio in Mumbai apart from premium multi design stores like Ensemble, Melange, Ogaan and exhibitions like Design One.