Born from the idea of bringing the colors and culture of India to your doorstep, Genera Online is backed by Gemco Group, which occupies a strong foothold in gemstones and jewelry business globally for last 2 decades. Started in 2011, Genera Online has been on an epic ride ever since. Staying true to our core beliefs, we aim to deliver exceptional online shopping experience to our customers across the globe. Genera Online is an amalgamation of various brands, Rajrang and Mettlle being the major ones. Genera Online is one of the leading online retailer with its offices in India, US, Hong-Kong and Spain.