Swiss Concept is the premier destination for Swiss watches in Sydney. Established in 1995, Swiss Concept is Sydney’s leading watch specialist. For the last 20 years we’ve been committed to offering a highly personalised watch buying experience to discerning customers throughout Australia. Our success has been built on combining exceptional customer service, with unrivalled choice of world-class brands. From exclusive models to limited editions, we have a selection of the finest watches from Rolex, Audemars Piguet, Cartier, Breitling, Glashutte-Original, Longines, TUDOR, to name a few.