Ology is a physician-only community aiming at connecting and engaging doctors between them and with organizations in a SECURE environment to facilitate faster and better patient care in Brazil. FOR DOCTORS (FREE) - easy networking (integration with LinkedIn, Facebook, Google+ etc.; alumni search; NB. CFM identity verification) - tailored content per specialty / sub-specialty (BMJ, Lanclet, Jama news translated in Portuguese or Spanish) - online certified continuous education and courses (video-conference platform within Ology) - eDiagnosis (peers opinions on difficult cases in closed enviroment) - electronic prescriptions with access to 58,000 medication interactions (project developed in collaboration with the USP) - business center (job offers, additional revenue opportunities) and announces. FOR HOSPITALS AND MEDICAL SOCIETIES - compliant with ethical and legal realities - improvement of internal (closed groups) and external communication (speed) - support in the adoption of electronic health records - recruitment and staffing solutions - referals and reputation management, institutional image enhancement PHARMA ORGANIZATIONS AND PAYORS PARTICIPATION - added value content for doctors and educational sponsorship for targeted specialties - new possibilities of engagement with physicians (multi-channel exchanges, webinars etc.) - promotion of congresses or events with post event follow-up discussions and publications (including videos) - market research activities to measure and improve communication towards doctors