Actual Analytics uses cutting edge video analysis to analyze behaviour, a crucial step in scientific research and drug development. Our main product is the home cage analyser ActualHCA™. ActualHCA™ background: Rodent behaviour analysis plays a vital role in drug discovery, from the development of disease models through to safety pharmacology. Through the NC3Rs CRACK-IT Challenges in partnership with AstraZeneca, MRC Harwell, University of Strathclyde, University of Edinburgh and The NC3Rs, we have developed an innovative home cage analysis system that provides 24/7 monitoring of rodent behaviours in a group-housed environment that is beneficial from both data and welfare perspectives. This is the next generation of Rodent analysis technology surpassing all other technologies and methods available today. Our customers cut costs and improve data quality by automating and integrating a time-consuming manual step in the drug discovery pipeline.