Boomerang is a synonym for expertise in Procurement Expertise which is applied to : Advice, Assessments, Interim Management and Training. Sales Counseling is a unique service of Boomerang. Sales professionals learn to compare their performance to business standards and to improve with the support of a procurement professional. This procurement professional represents the thinking and behavior of the 'other side of the table'. Sales coaching used in this unique way is very effective and surprisingly successful.