I'm a career coach, sales strategist and LinkedIn marketing expert who helps job seekers, salespeople and C-suite executives build a professional brand, use content to market themselves on LinkedIn and reach out to their network to target opportunities. Content drives engagement. People don't stumble across your LinkedIn profile or website; you drive them there by posting valuable, relevant and consistent content that speaks to their needs. We would define your target audience. I help you write your elevator speech. Together we identify what makes you unique and then share that brand story. Having a succinct, targeted story is key to connecting with your target audience. What makes me unique is my sales and marketing background. I know we're selling each time we post content, forge a new connection or inquire about a job. YOU are the brand. People buy you first, or they buy nothing at all. Your professional brand is defined by information found online. Business professionals will Google you before a call or email occurs. You control that "digital first impression" with an optimized LinkedIn profile. Opportunities are found through #networking. The savvy, successful small business owner, salesperson, and #jobseeker proactively engages their LinkedIn network to uncover business leads and job opportunities.