Website Insights helps businesses measure and improve online effectiveness. This allows our clients to be in the driving seat of their online marketing, making decisions confidently and efficiently. SERVICES WEB ANALYTICS SERVICES Are you spending time and money on online marketing, yet you are not systematically tracking results? Get to know your online audience by measuring the right things. Then grow your business by using this information to take action. I use flexible reporting tools on top of Google Analytics, making your data crystal clear. Reports are automated, interactive and easily shared. Google Analytics 4 (GA4) is the new generation tool. I can help you with advice on GA4, or with a parallel implementation. Then, when the old Google Analytics is phased out, you’ll be ready. Website optimisation - Analytics can guide small improvements on your website that make a big difference. Website Insights’ marketing analytics services start with a website audit. GOOGLE TAG MANAGER SERVICES GTM allows you to track almost any kind of action on your website and answer questions that can’t be answered with Google Analytics alone. Website Insights provides GTM implementation services or 1:1 help or coaching. Google Ads conversion tracking is my specialty. ONLINE MARKETING COACHING Are you a busy small business owner with the digital marketing conundrum? You can’t afford the time to learn/do it all, you’re not ready to outsource it, yet you don't want to be left behind? Individualised digital marketing coaching may be the answer. At your own pace: - You will be measuring the outcomes you want from your website and the drivers of those outcomes - You will be underway with SEO - You will have an optimised Google Business Profile - You will understand how you can use online marketing and your website for workflows that bring people from awareness to engagement to becoming your customer - You’ll know how to keep track of what your competitors are doing online.