Introducing the next evolution of Out-Of-Home audience measurement. Using multiple high-resolution cameras and specialised number plate recognition software, LENS delivers truthful insights of audiences as they travel. The key advantage of LENS is that it uses millions of data-points taken from site-based cameras to form the audience insights without any modelling or confusion. It is simply reporting what the cameras see 24/7 and live-streams the data to LENS’ central hub for interrogation. LENS can provide cumulative & unique reach, visitor frequency, site-based demographics and motor vehicle information including type, make, model and age. Overall, it is setting a new global standard for transparency and accountability.