Marketing originally comes from the Latin 'mercatoria' meaning merchants. Mercatoria is a marketing consultancy working with marketers and agencies to develop winning marketing and communication strategies for their brands, in the UK and internationally. Our belief is that time spent clarifying the strategic fundamentals before tactics pays dividends in terms of ROI and growth. This is based on our proven success working with both major marketing organisations like P&G, Reckitt Benckiser, Philip Morris and HJ Heinz and inside global communications agencies Havas and Leo Burnett. We have in-depth knowledge of how to take brands, businesses and teams from local to regional to global, and therefore of major change management and the organisation of new capabilities to meet ever changing client and market needs. We've done this across 50+ markets worldwide, both developed and developing, and have a widespread network of connections for marketing intelligence and insight.