Since 1999, Biovita Group is committed to helping people taking care of their well-being and pursuing a healthy lifestyle. Biovita Group is the exclusive distributor in Italy of the renowned brands Jamieson Laboratories Ltd and PowerBar®, covering a wide range of the food and nutrition supplements, vitamins and minerals market. Thanks to its long-time experience and knowhow in this industry, in 2011 Biovita launched WHYsport brand in the market, a line of food supplements for sports people and athletes who want to optimize physical efforts and improve their performance. Willing to meet everyone’s need, in 2017 Biovita launched a second brand, WHYnature, the line of food supplements dedicated to those athletes who follow a vegetarian/vegan diet or have specific allergies/intolerances. To guarantee the highest quality standards, WHYsport and WHYnature products undergo strict quality controls during the research & development phase, in the ingredients selection, during the production and storage phases. The main features that make the company and brands stand out are: • top quality ingredients used in production • brands ownership • production high standards and procedures (with reference to owned brands WHYsport and WHYnature) • highest level of research & development • multi-year experience and knowhow in the market and this industry